Branding as UX: Palate Home
Palate Home developed an IoT smart grill. The grill would give inexperienced cooks the confidence to plan more sophisticated meals by making it virtually impossible to over- or undercook a steak, a piece of salmon, a pork chop, or a chicken breast. The company’s first logo looked like this:
And their initial mobile app designs looked like this:
Palate Home was scheduled to graduate from a corporate incubator and make an initial product demo and funding pitch at a big ceremony attended by analysts and potential investors. We needed, at the very least, a logo that would look good on a t-shirt. I designed this:
My final mobile app screens looked like this:
