Senior Design Director, ARTIK
Senior Marketing Manager, ARTIK
8/16 - 3/19
Led in-house hardware and software R&D team to promote ARTIK, Samsung’s IoT module line. Managed ARTIK marketing, trade show, and sales materials.
Designed working prototype smart speaker in less than six months with integrated voice assistance, touchscreen, and mechanical interfaces for $220K. Prototype was demoed at CES 2017.
Wrote, designed, and managed content and design for all IoT platform marketing efforts, sales collateral, and trade shows.
Samsung smart speaker
I was a senior design director at ID8, Samsung’s in-house Internet of Things (IoT) innovation team. I designed “tune”, a prototype smart speaker which incorporated a mechanical navigation wheel (akin to the original iPod ID), on-screen touch interface, and voice interactions. “tune” was demoed at CES 2017 as part of the Samsung ARTIK IoT presence.
Voice interaction design
Hands-free voice interaction was critical to the tune interaction model. Given tune was positioned as a high-quality entertainment device I emphasized as many different ways a user could request music as possible when designing the voice syntax spec.
It’s interesting to note how a detailed voice syntax spec is not dissimilar to a narrow AI training model. VIEW FULL SPEC▸
Tune voice commands (5% of total command list)
Touch and hardware interaction design
Touch and mechanical controls provided additional context and options when integrated with a voice-driven UX. The final interaction spec had to incorporate any combination of voice, touch, and hardware interactions.
VIEW FULL SPEC▸
ARTIK IoT product marketing
ARTIK is a fully-integrated, production-ready IoT platform. Because of my Apple marcom experience, I was also made responsible for creating presentations, brochures, trade show materials, and online content that describe the ARTIK end-to-end platform architecture and its business benefits.
