Resume
ron@rjfernandez.com
www.linkedin.com/in/ronfernandez
Systems Design & UX Strategy | Senior Leader & Mentor | Storyteller
Product and systems design leader with deep experience crafting enterprise, AI-enabled, and regulated-platform product experiences for fintech, retail, healthcare, SaaS, IoT, and consumer technology in North America and EMEA.
Extensive experience translating complex technical and business requirements into intuitive digital experiences that improve adoption, operational efficiency, and customer satisfaction. Proven success leading cross-functional product initiatives, scaling design organizations, implementing design systems, and aligning UX strategy with engineering, compliance, and business objectives in startups and Fortune 250 companies.
Expert in end-to-end UX strategy, design leadership, Design Thinking, platform UX and architecture, user research, journey mapping, scalable design systems, AI-assisted design methodologies and Agile product delivery.
Build and mentor high-performing UX organizations, manage multiple concurrent strategic initiatives, and drive alignment across business units while also being hands-on and detail-oriented. Strong executive communication and storytelling skills applied to C-staff and investor presentations, launch materials, strategic narratives, and cross-functional stakeholder agreements.
Platform design experience for both consumer and enterprise
Deep alignment with Development, Product Management, Customers, and executive stakeholders
Creative and innovative leader, manager, and mentor
Agile design methodologies expert
Experience in regulated industries (medical, fintech)
Platform design expertise with both consumer and enterprise experiences
Strong science and math background
User research and journey mapping
Always useful, delightful, user-centric design solutions
Employment & Consulting
Head of Design, Gallup
5/2025 - 11/2025
Led first unified design team of nine; implemented scalable design methodologies and procedures for product design, generative engine optimization (GEO), and digital messaging and outreach.
Established first consistent enterprise-wide design methodology and UX practice.
Created first multi-quarter schedule for all technology initiatives by fully integrated design requirements into product development roadmaps to create a single source of truth.
Integrated AI-assisted workflows into core UX deliverables including architectures, user journeys, and strategic planning.
Senior Vice President, User Experience Product Manager, U.S. BANK
4/2022 - 8/2024
Led end-to-end UX strategy and product design to deliver first cloud-based, regulated, financial enterprise platform to for data governance, compliance, AI/ML, and auditability requirements.
Directed UX strategy for a large-scale enterprise portal to enable migration of regulated data to the cloud.
Designed scalable, user-centered experiences for governance, compliance, and operational workflows.
Evaluated and influenced selection of multiple third-party data quality tools including Microsoft Purview, Manta, and Collibra Data Intelligence.
Head of Design, PARSABLE TECHNOLOGIES (startup)
7/2019 - 1/2022
Led UX strategy and design team of nine which delivered first platform-wide product strategy in nine months for a multi-client (Web, mobile, administrative) enterprise SaaS “connected-worker” platform for industrial and regulated-industry customers.
Long-term UX vision and platform strategy improved customer adoption and workflow alignment while ensuring minimal backend impact.
Grew and managed a multidisciplinary UX team that grew from four to nine designers with specialists in accessibility, healthcare systems, and product design.
Created scalable design systems and enterprise interaction models for connected-worker platforms in regulated industries.
Insulin pump app design, Eversense (subcontract with Dubberly Design Office)
2019
Re-designed mobile glucose monitor application (which was FDA approved). Simplified real-time status display, standardized notifications model, updated visual design.
Senior Design Director, Senior Marketing Manager, SAMSUNG ELECTRONICS
7/2016 - 2/2019
Led a team of six to design cross-functional product innovation prototypes for demonstration at CES. Managed and created messaging for in-house Internet of Things (IoT) software and hardware R&D team.
Directed rapid innovation programs for CES showcase technologies, including voice-enabled smart device prototypes.
Wrote Samsung’s IoT data privacy policy to meet GDPR compliance requirements.
Managed multidisciplinary IoT software and hardware teams.
Developed strategic product storytelling, sales enablement content, and executive presentation materials.
Head of Product, ACME Technologies (startup)
5/2014 -6/2016
Led product strategy and UX design for multi-platform/SaaS venue management and ticket sales platform delivering Web administrative designs, mobile iOS point-of-sale applications, and data model strategy in a year.
Designed multi-platform enterprise and customer-facing workflows supporting venue management and ticket sales.
Developed B2B2C workflows enabling multi-vendor ticket sales partnerships and operational scalability.
Designed backend data models and UX frameworks supporting dynamic pricing capabilities.
Secures strategic customer wins (including Museum of Modern Art (MoMA), New Museum, and DeYoung Museum) with iOS POS app design.
Head of Product, Palate Home (incubator startup consulting)
5/2014 – 12/2015
Led UX and product strategy for an IoT smart appliance startup delivering iOS application and updated branding and positioning required for graduation from the Y Combinator ecosystem and initial business marketing initiatives.
Designed and delivered iOS application experiences for connected IoT grill.
Executed a complete premium-market rebranding initiative.
Presented strategic product demonstrations to investors and prospective enterprise partners.
Took role at the request of Don Norman (Nielsen Norman Group).
CES Strategist, Asurion (six-month contract, extended)
8/2013 – 4/2014
Led strategic UX vision and presentation design initiatives for CES 2014.
Designed enterprise support and customer-service platform concepts for CES executive showcase demonstrations.
Developed interactive product strategy prototypes and future-state experience concepts.
Created integration strategies for newly acquired technologies and service workflows.
Vice President of Design, HAN:DLE (startup)
7/2012 - 8/2013
Led product design, product strategy, and launch activities for a productivity and communication startup to win second place in TechCrunch startup battlefield competition.
Designed integrated communication, email and task-management platform inspired by GTD methodologies.
Directed product launch activities including PR strategy, analyst briefings, TechCrunch demos, and messaging.
Senior Director of Kindle User Experience, AMAZON
7/2010 - 7/2012
Led a team of 20 responsible for product design strategy, user research, and technical documentation for three generations of Amazon Kindle eReader devices.
Delivered innovative UX solutions which reduced hardware and operational costs and to support EMEA product introductions.
Designed internationalization, digital commerce, advertising, and content ecosystems.
Presented UX strategies and product concepts directly to senior executive leadership including Jeff Bezos.
Director of Product Design, Strategy & Emerging Technologies, AVAYA
5/2005-6/2010
Led a team of 7 to create a unified enterprise communication product design strategy spanning mobile, desktop, and web experiences. Designed four different mobile applications, a Web admin backend, and a native Windows app.
Designed enterprise workflows and clients to integrate voice, video, messaging, and collaboration services.
Developed strategic product requirements supporting platform integration and acquisition initiatives.
Patents
Visual voicemail management
US8396456B2
Conference material bot method and apparatus
US8290136B2
Specified Constraints For Message Responses
US20100262921A1
Adapting display fonts for reflective displays
US9190025B1
Real-time communications application
US20180249004A1
CallorNot alerting application
US20160316056A1
Stanford University
BA in History
Aargauische Kantonschule (Canton Aargau Technical School), Aarau, Switzerland
Publications
The Palm Zire 71 Camera Interface
Paper and presentation to SigCHI in Vienna, Austria
Approaching Macintosh (first and second editions)
Addison-Wesley