Background
In January, 1996 I joined NetObjects (employee #13) as product manager for added-value components. NetObjects released NetObjects Fusion, the first visual Web site development application later that year.
The job
Fusion was designed for non-programmers and non-designers. My team’s job was to define and develop sample Web sites and page templates for small business, intranet, publication, and marcom sites.
The Web was so new that even technologically savvy people were often unfamiliar with the most effective ways to organize and present information online. Without standards or examples for reference, designing the structure of a Web site was an unfamiliar task for almost everyone in 1996.
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The hierarchical structure of each sample site provided an example of how to organize information online. Each page showed a detailed layout, common data points that should appear on a real Web page, and instructions to the user. Users could replace text and graphics with their own content. Buttons, banners, and links would update automatically as users modified the site hierarchy.
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