Background

The early successes of both the Macintosh and Adobe PostScript would have been impossible without the other. Nevertheless, PostScript licensing fees put the key benefit of DTP—great type—out of the reach of many Mac users. In response, Apple developed TrueType, an OS-level outline font technology. TrueType would allow Mac users to output great type on high-resolution, non-PostScript printers.

The project

I wrote, designed, and produced the “Getting Started with TrueType” brochure. It included a section on the technical details of TrueType as well as eight sample documents (a business letter, a menu, a small business catalog, a newsletter, etc.) that demonstrated the value of good type and design.

I worked extremely closely with Mac OS product managers during the course of this project. The experience made me decide to move out of design and get into software product management.