NetObjects product packaging: Designed a consistent visual packaging system for an Internet startup.
Apple TrueType brochure: Wrote, designed, and produced a brochure covering the how’s and why’s of outline type technology.
Apple desktop publishing campaign brochure: Wrote a brochure touting the technical superiority of Apple's DTP technology.
Apple/Adobe in-box brochure: Wrote, designed, and produced a brochure that explained the relatively complex process of electronic print production in a simple way.
“What can you get from a Macintosh?”: Wrote, designed, and produced the first ever, full color screen-to-film print project produced entirely on a Macintosh—no paste-up or hard copy needed.
“New Tools for Designers”: Wrote and contributed to the illustration and design of a set of postcards promoting the Macintosh as a graphic design tool.
While at Apple I worked on several breakthrough brochures and multimedia projects that showcased advances in desktop publishing and interactive technologies. Some, like the "What can you get from a Macintosh?" brochure, were industry firsts.
The principles of good graphic design are important in all my work. Good layout and organization increases the comprehensibility of information regardless of content or medium. Product requirements documents and application dialog boxes benefit as much from good design as Web pages and product packaging.