Background

As an art director my work was often made more difficult because of inaccuracies and delays in the copy I received from writers. Out of frustration I started writing my own copy. I demonstrated a knack for explaining the technical features of Apple products and their benefits to users.

The project

In the fall of 1991 I was assigned to write the desktop publishing and imaging products brochures in support of that season’s fall product launch.

In this spread I explained why users should care about resolution-independent type, OS-level graphics routines, multi-scan monitors, color management, and variable dot width laser printer technologies.